Frequency Pictures delivers high-flying, explosive shoot for Vegas on New Year’s Eve

PRESS RELEASE: Paid content from News Direct Corporation


January 1, 2021
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–News Direct–

Vegas brought the phrase “out with the old, in with the new” to life, in a cathartic implosion of a giant 2020 sign that read “Super Epic Monumental Kiss 2020 Goodbye Blowout” right before midnight. It was the destination’s long-awaited livestreamed virtual New Year’s Eve celebration which included entertainment from Tao Group’s DJ Vice as well as fireworks.

A video accompanying this announcement is available here: and images* and can be found here:

In true Vegas style, the celebration of the new year continued with music and the reveal of a massive LED lit 2021 sign with the message “What Happens in 2021, Happens in Vegas” erupting with confetti, streamers and fireworks blasting more than 200 feet in the air.

“Vegas is known as the ultimate New Year’s destination and we were thrilled to usher in 2021 with our friends from around the world,” said Steve Hill, president/CEO of the Las Vegas Convention and Visitors Authority. “Although it was a virtual celebration, our desire to create a distinctive ‘Only Vegas’ moment, complete with fireworks and a resident DJ, conveys our enthusiasm for the year ahead. We look forward to welcoming visitors and encouraging them to create their own ‘Only Vegas’ moments in the new year.”

Living up to the theme of the new year, Las Vegas enthusiasts can enter a “Kiss Off 2020 Sweepstakes” on for a chance to win one of four trips to the destination in 2021, as well as share what they are most looking forward to in the new year. Entries will be accepted through January 10, 2021.

*Please use approved provided caption and credits for photos:

Photo of the 2020 sign demo / 2021 reveal:

LAS VEGAS, NEVADA – DECEMBER 31: Las Vegas Tells 2020 to “Kiss Off” with a virtual event featuring an exploding 2020 sign, a fireworks display and the reveal of a 2021 sign at the Las Vegas Motor Speedway on December 31, 2020 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for LVCVA)

Photo of DJ Vice:

LAS VEGAS, NEVADA – DECEMBER 31: DJ Vice led Las Vegas’ virtual “Kiss Off” festivities, including an exploding 2020 sign, fireworks, and the reveal of a 2021 sign at the Las Vegas Motor Speedway on December 31, 2020 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for LVCVA)


The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center. With nearly 150,000 hotel rooms in Las Vegas alone and more than 13 million square feet of meeting and exhibit space citywide, the LVCVA’s mission centers on attracting ever increasing numbers of leisure and business visitors to the area. For more information, go to or

Contact Details

Erin McCleskey, R&R Partners

+1 702-228-0222

[email protected]

Tracey Koblick, R&R Partners

1 732-642-2416

[email protected]

Molly Castano, LVCVA


[email protected]

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