Getting married in Las Vegas is iconic and apparently very popular. Clark County is about to issue its 5 millionth wedding certificate and Visit Las Vegas had to celebrate with the launch of a new marketing campaign. It’s titled “Forever Happens Here” and the ad agency for LVCVA (R&R Partners) relied on Frequency Pictures to produce the content for the campaign.

The production was ambitious – calling for 7 strip locations in just 2 days with 14 talent. Frequency was paired with celebrity wedding photographers Phil & Sara (repped by Judy Casey) to direct the spots. Frequency worked with almost every major property group on the strip to make the 7 iconic Vegas locations a reality.

There were 7 hero images and 2 initial spots for the campaign however there will be a third spot that drops later in December. In addition to the initial deliverables, much of this content will be used for continuing the campaign into the new year.

Many news outlets carried the story –
https://www.reviewjournal.com/business/tourism/forever-campaign-encourages-couples-to-tie-knot-in-las-vegas-2479252/?fbclid=IwAR0gvx-woHt5AeqCzGfCCav8zlnJuGD-dg_nenVjglwKcMoqD2N8rspz18M

https://www.ktnv.com/news/forever-happens-here-las-vegas-launches-new-wedding-campaign

https://news3lv.com/news/local/new-las-vegas-ad-campaign-says-forever-happens-here