The big ones.

The kind of idea that rarely makes it beyond the pitch stage. Frequency transformed an ambitious global concept into reality by developing custom technology and leading production, logistics, and installation across five continents to bring Corona's iconic lime ritual into stores around the world.

More movie trailer than commercial, Frequency created an Emmy Award-winning series of cinematic campaigns designed to showcase Las Vegas to leisure and business travelers around the world. Combining editorial, custom scoring, color, finishing, and creative storytelling, the work aired across national broadcasts, major sporting events, and theatrical releases, helping redefine how a destination introduces itself to a global audience.

Announcing the return of the biggest event in American sports. Frequency led the fabrication, production, and creative execution behind the official Super Bowl LXIII host city announcement, transforming Las Vegas into the centerpiece of a national campaign. From building the larger than life LXIII installation to producing the announcement film, editing campaign assets, and coordinating a citywide marquee takeover, Frequency delivered a multi-platform reveal worthy of the NFL's return to Las Vegas.

Bringing together two global brands at the center of a cultural phenomenon, Frequency produced the launch campaign for McDonald's and Netflix's KPop Demon Hunters collaboration. Featuring the first live performance from the voices behind the film's breakout musical acts—including talent fresh off an Academy Award win—the production spanned the United States and South Korea, delivering a high-profile campaign to an audience eager for its first glimpse beyond the screen.

The most ambitious patriotic display in Hoover Dam's history. Frequency led the design, engineering, fabrication, installation, and ongoing operation of a football field-sized American flag and large-scale lighting experience, transforming one of America's most iconic landmarks into a national celebration from Memorial Day through Independence Day. The project required unprecedented coordination between federal agencies, engineers, specialty rigging teams, and technical partners while maintaining daily operations across a six-week public installation.