An estimated 123.7 million viewers turned their gaze to the glittering city of Las Vegas, Nevada for Super Bowl LVII; but what they might not have seen was the incredible and diligent efforts of several small businesses that made some not so small impacts on the game experience.
On February 9th, 2024, the Nevada Chamber of Commerce recognized Frequency Pictures as generating over 1 Million dollars in revenue for the city during the course of the Super Bowl LVII run, and employing over 175 local cast and crew.
The scope of Frequency’s Superbowl LVII campaign encompassed several different projects, including a Vegas Marquee sign take over that flooded across the Strip, enchanting visitors and Superbowl fans with custom made Superbowl LVII signs that paid homage to the famous “Welcome to Fabulous Las Vegas” sign, and filming and editing an overall master recap of the event for the City of Las Vegas.
“The Super Bowl has a massive economic impact and that could not happen without the efforts of American businesses both big and small providing their services and hospitality. Small businesses in Las Vegas and across the country are playing a huge part in creating memorable experiences for fans everywhere this weekend,” - Curtis Dubay, Chief Economist at the U.S. Chamber of Commerce.
Frequency Pictures intends to continue its economic growth within, and alongside, the City of Las Vegas, with more commercials, campaigns, and artistic media already in development.
Read more at: https://www.uschamber.com/small-business/small-businesses-bringing-super-bowl-lviii-to-life-las-vegas
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