Applebee's Big Clucking Chicken

For the launch of Applebee's new Cluckin' Chicken Sandwich, the team created a larger-than-life stunt to prove just how big the sandwich really was. Frequency wrapped a monster truck and RC car in custom sandwich-themed decals, purchased competitor sandwiches, and staged a head-to-head showdown — crushing the competition with the monster truck to showcase Applebee's oversized offering in an unforgettable way.