Super Bowl LXIII Announcement

Announcing the return of the biggest event in American sports. Frequency led the fabrication, production, and creative execution behind the official Super Bowl LXIII host city announcement, transforming Las Vegas into the centerpiece of a national campaign. From building the larger than life LXIII installation to producing the announcement film, editing campaign assets, and coordinating a citywide marquee takeover, Frequency delivered a multi-platform reveal worthy of the NFL's return to Las Vegas.