F1 Shoey
Frequency Pictures' F1 Shoey campaign, featuring limited-edition racing shoes for celebratory drinks at Vegas hotels, achieved rapid sell-out and viral social media success.
Client
LVCVA
Date
March 14, 2024
Services
Production, Fulfillment, Activation
For the F1 Shoey project, Frequency Pictures was tasked to execute a branded activation around the debut of Formula 1 in Las Vegas with a unique campaign, blending sports culture with local festivities. Working with our partners we produced an exclusive, limited run of 100 custom Las Vegas F1 racing shoes, transforming them into collectible chalices for fans to enjoy a "Las Shoey" drink at select Vegas hotel bars.
This initiative, featured across premier locations like Stanton Social Prime at Caesars, The Venetian Resort LV, and the Bellagio Fountain Courtyard, created unprecedented anticipation, with lines forming hours before and the shoes selling out within minutes. The campaign's success was amplified through strategic announcements on social media and the official F1 LVGP App, culminating in a Las Shoey TikTok post that garnered nearly 900K impressions and a 2.2% engagement rate, showcasing our innovative approach to engagement and brand elevation.
AWARDS
2024
5x Emmy Awards for Heart of Vegas & Super Ball
2020
Beloit International Film Festival Peoples Choice Award
2021
11x Telly Awards in Branded Content, Regional TV & Social Video
2021
Pacific Southwest Emmy Award Director - Short Form Content
2021
Pacific Southwest Emmy Award Documentary Feature
2021
Pacific Southwest Emmy Award Branded Content
2022
4x Telly Awards in Social & Bank Campaigns
2022
Pacific Southwest Emmy Award Branded Content
2023