Welcome To Las Vegas Signs

Frequency Pictures crafted 4 Welcome to Las Vegas signs with customized panels for F1 drivers and NFL teams, prominently featured across key events and locations, enhancing fan experiences and gaining significant social media traction from major sports teams and organizations.

Client

F1 & LVCVA

Date

March 14, 2024

Services

Activation, Production

For the Las Vegas Grand Prix & Super Bowl, Frequency Pictures created four Welcome to Las Vegas signs with customized panels for the 20 F1 drivers, welcoming them to the LVGP, and additional panels for the Chiefs and 49ers during the Super Bowl week. These signs were strategically placed for high visibility, including the airport, various Strip properties, and the Super Bowl stadium, enhancing fan engagement and providing photo ops. The signs also made a special appearance in the paddock, featured alongside drivers and shared widely on social media by teams and leagues, amplifying our creative impact on these landmark events.